Data Privacy

Data Privacy & Data Collection

Here you can find everything about Shopstory's data protection & data collection within our software and on our website.

In our software

We take data privacy seriously and want to let you know how we handle your data in our software. The following is an overview of what data we collect and how we use it.

Inspector data

For the Inspector we do store the data of your last 5 executions. This data is stored on AWS in Frankfurt.

Error messages

If errors occur, these are logged with our monitoring services. Logtail primarily stores this data in the EU, while Sentry is based in the USA. Further information can be found in the privacy policies of Logtail and Sentry.

Transfer of data to third parties

If a flow is configured to send data to third parties (e.g. if you submit data to Google Sheets), this data will of course end up with Google. Please refer to Google's privacy policy.


We use PostHog to track your user interactions. PostHog is based in the EU and you can view their privacy policy here. PostHog's privacy policy also includes a translation of the legal text into plain English.

We use for error reporting within the software. Data is transferred when initiated by the end user by reporting a problem. A screenshot can also be attached and the browser error log (console logs) and information about the browser and the device are also sent. The email and the name of the active account are also sent.

On the website

We take data protection seriously and want to let you know how we handle your data on our website.

Declaration on the duty to inform (privacy policy)

The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the statutory provisions (GDPR, TKG 2003). In this data protection information, we inform you about the most important aspects of data processing on our website.

While contacting us

If you contact us using the form on the website or by e-mail, the data you provide will be stored by us for six months for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.


Our website uses so-called cookies. These are small text files that are stored on your end device with the help of the browser. They do not cause any damage. We use cookies to make our website more user-friendly. Some cookies remain stored on your end device until you delete them. They enable us to recognise your browser on your next visit. If you do not want this, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases. If you deactivate cookies, the functionality of our website may be limited.

Web analysis

Our website uses functions of the web analysis serviceGoogle Analytics from Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA94043, USA. Cookies are used to analyse the use of the website by its users. The information generated in this way is transferred to the provider's server and stored there; you can prevent this by setting your browser so that no cookies are stored. We have concluded a corresponding contract with the provider for order data processing. Your IP address is recorded, but immediately pseudonymised [e.g. by deleting the last 8 bits]. As a result, only a rough localisation is possible. data processing is carried out on the basis of the legal provisions of § 96 para. 3 TKG and Art 6 para. 1 lit a (consent) and/or f (legitimate interest) of the GDPR. our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer and our website. As the privacy of our users is important to us, the user data is pseudonymised [pseudonymisation is recommended for the legal ground of "legitimate interest"; this must be clarified with the web analysis service].


You have the option of subscribing to our newsletter via our website. To do this, we need your e-mail address and your declaration that you agree to receive the newsletter. As soon as you have registered for the newsletter, we will send you a confirmation e-mail with a link to confirm your registration. You can cancel your subscription to the newsletter at any time. Please send your cancellation to the following email address: We will then immediately delete your data in connection with the newsletter dispatch. This cancellation does not affect the legality of the processing carried out on the basis of the consent until the cancellation.

Google Ads

Account information is obtained via access to Google Ads in order to ensure auto-completion for project settings. In addition, so-called operational activities are also carried out via the interface, including the creation and pausing of campaigns, ad groups, ads and associated keywords. Statistics on keywords are also retrieved via this interface.

Search Console

Access to the Search Console ensures that Shopstory can query past keywords and URLs with the respective performance. This is necessary because Shopstory can also use SEA efficiency and SEO recommendations to check how they have performed.

Google Analytics

Account information is obtained through access to Google Analytics, which is used for auto-completion in project settings. In addition, the Reporting API is used to check the traffic of the individual URLs, which is used to continuously check the implemented recommendations, such as SEA efficiency.


Posthog is an open source product analytics platform that we use to better understand user behaviour on our platform. You can read more about Posthog's privacy policy here:


We use Hotjar to better understand the needs of our users and to optimise the offer and experience on this website. Hotjar's technology gives us a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click on, what they like and don't like, etc.) and this helps us to tailor our offering to our users' feedback. Hotjar works with cookies and other technologies to collect data about the behaviour of our users and their end devices, in particular the IP address of the device (is only recorded and stored in anonymised form during your website use), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for displaying our website. Hotjar stores this information on our behalf in a pseudonymised user profile. Hotjar is contractually prohibited from selling the data collected on our behalf, for more information see the 'about Hotjar' section on Hotjar's help page."


We use Stonly for our knowledge base, a widget for troubleshooting and for customer satisfaction surveys. The e-mail address of the active account is also sent for identification purposes.


Mouseflow is a web analytics tool that records click, mouse and scroll movements in anonymised form. We use mouseflow analyses to draw direct and indirect conclusions about the user experience. The recorded data can be used to carry out a usability analysis. The results can then be used to optimise the website to make it more user-friendly. It is a useful tool for webmasters that offers a wide range of analysis options and can help to increase conversions.

Your rights
In principle, you have the rights to information, correction, deletion, restriction, data portability, revocation and objection with regard to your data stored by us. If you believe that the processing of your data violates data protection law or that your data protection claims have otherwise been violated in any way, you can complain to us at or the data protection authority.

You can reach us using the following contact details:
Shopstory GmbH
Davidgasse 95/3
1100 Vienna

(Last updated: 09.03.2024)

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