Results

124 %

Increase in conversion value of ads

70 %

Increase in the budget

"Shopstory has transformed our business. With the platform's automation features, we have been able to optimize our ecommerce operations from day 1 and focus on expanding our global strategy. The results speak for themselves: we have seen a significant increase in sales from Google Ads. We look forward to continuing our partnership and seeing what the future holds!"

Marcus Hörchner

Managing Director at Holzmannshop24

Background & Challenge

Holzmannshop24 is a Germany-based company that specializes in importing, exporting and selling special machinery in the fields of woodworking, metalworking, construction, electrical appliances, gardening and more. Despite its strong position as an ecommerce player within its sector, Holzmannshop24, as a company with a very broad product portfolio, faced the following challenges:

• Lack of reporting structure: Holzmannshop24 was unable to take a holistic view of the performance of its campaigns and could not precisely measure the performance of its various product categories.
• Inefficient use of campaign budgets: Money was burned for ineffective campaigns and at the same time missed the opportunity to increase the budget for top products.
• Lack of internal resources: The efficient use of human resources and manpower is particularly important for lean startups. Solving marketing tasks for hours can be frustrating and often distract from a company's more important tasks.

The Solution

Holzmannshop24 turned to Shopstory to overcome these challenges. Shopstory is a no-code automation platform that enables online shops to automate ecommerce and marketing processes. Our automation software enabled Holzmannshop24 to automatically adjust and increase the budget for specific items based on the generated data and top product groups to optimize results.

In order to map the problem in an automated flow, the following apps were linked in Shopstory:

• Google Ads
• Google Merchant Center
• Mailgun
• ChatGPT

By using cross-channel flows, Shopstory provided a comprehensive overview of Holzmannshop24's performance, which enabled them to make data-based decisions and optimize budget allocation.

The Results

Due to the increasing conversion values, Holzmannshop24 strategically increased its budget by 70%, which in turn led to an overall increase in conversion value in its Google Ads campaigns by 124%. The platform's automation potential has simultaneously simplified ecommerce processes and reporting, eliminating the need for additional manpower while nearly doubling revenue. Thanks to Holzmannshop24's new ability to make better and, above all, data-based decisions, campaigns are running better and sales are increasing. In the time saved, Holzmannshop24 is now focusing instead on expanding its global strategy and gaining a competitive advantage over its rivals.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

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