Background & Challenge

Rostikal is a German family business that sells artisanal garden decorations and rust-finished metal art. Their focus on high-quality materials and meticulous craftsmanship ensures that each product is built to last.

While they succeeded on Amazon, they wanted to expand into other sales channels and grow their online shop. This meant improving their website and their performance on Google Ads. Historically, their ecommerce website had not been a main focus and thus had underperformed.

Despite hiring agencies to manage campaigns, Rostikal faced stagnating Google Ads performance and limited scalability. The lack of transparency from agencies made it difficult to identify areas for improvement, leaving growth opportunities untapped. They decided to take control and find solutions that offered both transparency and scalability.

The Solution

Rostikal discovered Shopstory and quickly embraced its automation tools to transform their ecommerce campaigns. They were drawn to the platform's combination of control, automation, and scalability.

Over the weeks and months that followed, they implemented 14 live flows to optimize campaign performance, budget allocation, and product visibility. Key flows included:

• Labelizer Flow for Smart Campaign Control: Rostikal segmented campaigns into:
  • Bestsellers: Products with above-average ROAS were prioritized to maximize returns.
  • Lowsellers: Items with underperforming ROAS were systematically given less budget.
  • Nosellers: Previously overlooked products were given dedicated campaigns to unlock new opportunities.

These segments are dynamic and will be updated frequently based on the latest performance. The Labelizer flow enabled Rostikal to allocate budgets efficiently and gain more control compared to their previous Google Ads setup.

• ​​Optimized Product Titles & Descriptions: This flow enhanced product details using Shopify data and Search Console insights, boosting visibility. Rostikal plans to apply similar automation to meta titles and descriptions next.
• SEO Dashboard for Keyword Tracking: Rostikal began tracking the organic performance of top keywords, aligning their website content and product details with customer search behavior.
• Budget Autopilot: This workflow dynamically adjusts budgets based on campaign performance and defined thresholds, ensuring smooth scaling while maintaining profitability.

"The ability to separate products and test everything gave me control I never had before. It's so much clearer where to put my focus now," Michael Nißl shared.

The Results

Rostikal’s adoption of Shopstory led to impressive results. Automation allowed them to achieve:

Stable Scaling with Higher Conversions

Within six months, Rostikal doubled their Google Ads conversions by increasing the budget and keeping a consistent ROAS. Campaign performance stabilized, enabling predictable and scalable growth.

Smart Budget Allocation

By segmenting products and automating budget adjustments, Rostikal unlocked opportunities for both bestsellers and previously overlooked items.

Increased Transparency & Control

For the first time, Rostikal gained full visibility over their campaigns. This empowered them to test, learn, and scale effectively without relying on external agencies.

"We’re in control now - spending more means getting more. Shopstory has made scaling our campaigns both simple and predictable," said Michael Nißl.

Conclusion

Rostikal’s journey with Shopstory demonstrates how strategic automation can transform a business’s approach to growth. By embracing control and transparency, they turned challenges into opportunities, paving the way for a future of predictable scaling and informed decision-making.

Encouraged by these results, Rostikal plans to further expand their use of automation, focusing on areas like improving organic visibility through Shopstory’s SEO workflows.

For businesses ready to take control of their ecommerce campaigns, Shopstory provides the tools and automation to scale seamlessly.

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