Quarterly Software Update: Mango

What has happened in the last few months?

Over the past few months, we've been working hard to improve our software based on user feedback. As the number of our users grows, so does the functionality of our platform. In this quarterly update, which we call “Mango,” we'll introduce you to the latest Shopstory developments and give you a glimpse of what's to come!

The Flow Guide

Our Flow Builder was already great, but now it's even better with the introduction of Flow Guide. This new feature enhances our Drag & Drop Flow Builder and helps you configure pre-built workflows, making it easier than ever to get them up and running. Here's a summary of what it offers:

Supporting notes: Small information boxes explain what input is required at each step. If you're unsure, simply click the round button next to the input field to find out more.
Progress tracker: This is a visual indicator of your progress as you work your way through the configuration.
Easy on/off functionality: The Flow Guide is activated by default when you try a ready-made flow from our Flow Library. You can switch off the Flow Guide at any time by clicking on the "🛠️" button at the top right of the Flow Builder.
A fun feature: When you're ready to start your automation (flow) and hit the “Set live” button, we'll celebrate that moment with you by making it rain confetti 🎉

As a result, the Flow Guide reduces the time you need to get pre-built flows activated. This not only saves you time due to the automated work that is done for you, you also save time when setting up these automations and get them up and running in record time.

Figure 1: The Flow Guide is on the left and illustrates step by step what still needs to be done.

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New integration: Google Search Console

This quarter, Shopstory introduced an exciting new app integration: Google Search Console. This powerful tool provides marketers and online shops with real-time data to provide insights into organic traffic, giving you the basis to further improve your SEO strategies. We enable you to monitor your organic keyword performance, identify trends and make immediate adjustments to further improve your organic online presence.

Our team of engineers and product experts have developed a variety of best-practice flows, which are now available in the Flow Library. This includes:

By continuously improving the visibility and search engine ranking of your products, the aim is to drive more visitors to the website, improve the conversion rates and, ultimately, increase sales.

Picker Elements

Our easy-to-use picker elements are a handy upgrade that makes using Flow Builder smoother to use. These new dropdown options for spreadsheets (but also for other elements such as Search Console) cut down on the common mistakes that are often made when entering data manually. Users can now easily select existing or new Google Sheets to use in their workflows. In addition, the Flow Builder displays connected accounts so you can access them faster. And finally, the date picker element simplifies the selection of date periods – fixed or relative dates – for your workflows.

Figure 2: Google Sheets can now be created and picked directly in the Flow Builder

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UX/UI improvements

We're constantly working on improving Shopstory's user interface to make it more intuitive. For example, we've organized our Flow Library into categories such as reporting, ecommerce, SEA, SEO, and more, to make it easier for users to explore ready-to-use flows.

In the Flow Builder, we've refined the input fields to achieve a smoother and more visually appealing design, improving the workflow creation process. Also, you may have noticed a fun bonus feature: a confetti celebration when setting a flow live 🎉🎊, which adds a playful touch to the Flow Builder. 😉

GIF: A confetti celebration when a flow goes live 🎉

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Coming soon! 🚀

Get ready for more exciting developments on the horizon. Here's a sneak peek of what's in store for the upcoming months:

WooCommerce Integration: We're thrilled to announce the integration of WooCommerce (the shop system) soon, expanding the ecommerce possibilities for our users.
Revamped Flow Library: Get ready for a redesigned Flow Library with an intuitive user interface, improved design, and personalized recommendations. From easy-to-set up flows tailored to your needs to domain-based suggestions like Google Ads and WooCommerce, finding the perfect workflow will be easier than ever.
And much more!