Results

8

Increase in ROAS within the first three months

30

Minutes spent per week on campaigns

"With Bing Ads, we were able to build a profitable additional revenue channel within a few months. Our ads here are already achieving an outstanding ROAS of 8 within the first three months, which has far exceeded our expectations."

René Findler

System administrator at Sportastic

Initial situation

Sportastic sells sporting goods for schools, clubs and leisure. Offered is a wide range of balls, team sports equipment, training aids, gym mats, tennis accessories and much more.

Challenge

Compared to Bing Ads, Google Ads have a higher reach, but placements are also more competitive. This can lead to higher click prices, among other things. Bing Ads in the age of ChatGPT make sense because they offer an alternative or complementary way to reach potential customers who use the Bing search engine. Bing Ads have some advantages over Google Ads, such as:

• Lower cost per click (CPC): Since Bing Ads has less competition than Google Ads, the click prices are usually cheaper. This means you can get more clicks and impressions with the same budget.
• Higher click-through rate (CTR): Bing Ads often has a higher click-through rate than Google Ads. This is because Bing Ads takes up more space on the search results page and offers more ad formats.
• Easy import of Google Ads campaigns: Bing Ads makes it easy to import and sync existing Google Ads campaigns. This saves time and effort in creating and managing ads on both platforms.

Result

Bing Ads enabled the creation of a profitable additional revenue channel within a few months. The ads already achieved an excellent ROAS of 8 within three months, which not only exceeded expectations, but also meant that no additional internal time was required, as the existing Google Ads campaigns could simply be imported and synchronized.

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