Results

700 %

Improvement in organic ranking

60 %

Increase in SEO & SEA performance

"Shopstory identified areas where high organic growth was possible in a very short time."

Andreas Lindpointner

Managing Director

Initial situation

Sportgigant.at by Andreas Lindpointner focuses on unbeatable prices, a large assortment and perfect customer service. Within a very short time, Sportgigant.at was able to develop into one of the largest online sporting goods retailers in Austria, with over 500,000 customers, thanks to good SEO tactics and other advertising measures.

Challenge

In the organic rankings, a slight stagnation increasingly set in, and impovements were made sluggishly over several months. It was therefore again necessary to identify and exploit new growth opportunities. This challenge was further exacerbated by the fact that the sporting goods market was highly competitive. In addition, low prices limited paid advertising opportunities. An efficient solution to identify new growth and efficiency potentials was therefore necessary.

Solution

The automated analysis of all products by Shopstory revealed numerous growth opportunities within a very short time. These were evaluated with Shopstory's intelligent assistant and prioritized in the next step. These included, for example, long-tail search terms around the areas of "ergometer" or "weight station". At the same time, a large number of savings and efficiency opportunities were discovered. After just a few weeks, Sportgigant.at was able to move up to the first page and was even first place with entire category pages. And all this with comparatively little effort. In addition, new opportunities in SEA were identified and efficiently exploited.

"Shopstory is our partner when it comes to targeted growth and increasing the performance of our SEO & SEA activities."

Andreas Lindpointner
Managing Director

Results

• Improvement of organic ranking by over 700% in some cases
• New growth opportunities for SEO & SEA with low competition
• Ongoing matching of paid advertising with organic rankings for products

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