Startup Supports Miss Lashes Beauty Entrepreneur in Ecommerce Success
17.1.2024
Startup Supports Miss Lashes Beauty Entrepreneur in Ecommerce Success
Vienna/Horb am Neckar, January 15, 2024 - She is one of the best-known German online entrepreneurs and is regarded as a role model for the successful women: Irina Yalcin reinvented herself in 2014 and made the leap from a law firm into the role of entrepreneur. Her group of companies, D5, combines several brands that are successful in the cosmetics industry both in the B2C and B2B sectors. Your ecommerce flagship is Miss Lashes, a shop that sells high-quality equipment for stylists and professionals. Using software from the Vienna-based startup Shopstory, Irina Yalcin's team has succeeded in massively increasing the efficiency of their online advertising.
Their return on ad spend (ROAS) improved by 32% since the Miss Lashes team has been using Shopstory software. ROAS is a key figure that can be used to determine the efficiency of the advertising budget used. "Before Shopstory, we had difficulties getting a holistic overview of how our online campaigns were affecting the webshop. Now we have clear control over the profitability of our campaigns," says Irina Yalcin, founder and CEO of D5. Rocco Pavia, e-commerce manager at Miss Lashes adds: "We wanted to build up know-how for our e-commerce marketing within the team, but only had limited free resources. We were looking for an automation tool that would allow us to implement our operations excellently and focus on our strategic to-dos."
"Miss Lashes is one of my absolute favorite customers, because this example perfectly illustrates the Shopstory customer benefits. We reduce the costs for the operational advertising management of online stores and at the same time massively increase the efficiency of the advertising budget invested," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
New product in the new year
This year, Shopstory will be even more powerful: Shopstory is currently developing the new generation of its software under the name "Shopstory Automate". It will enable marketers of online stores, but also marketing professionals in supporting agencies, to link common tools and platforms from marketing & e-commerce in a single solution and automate entire work processes via workflow automation. This saves time on repetitive tasks and frees up time for more strategic issues.
Interested parties can already book a demo call to see the Shopstory software.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. From the outset, the Shopstory team set itself the goal of making the ecommerce market more transparent and competitive. With a no-code platform that enables online stores and marketers to automate their work processes, they believe they are perfectly positioned. Unlike most other tools, Shopstory does not require any specialist know-how.
Contact
Christian Wawer, Shopstory Marketing & Communications Lead
press@shopstory.ai
www.shopstory.ai
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Results
Vienna/Horb am Neckar, January 15, 2024 - She is one of the best-known German online entrepreneurs and is regarded as a role model for the successful women: Irina Yalcin reinvented herself in 2014 and made the leap from a law firm into the role of entrepreneur. Her group of companies, D5, combines several brands that are successful in the cosmetics industry both in the B2C and B2B sectors. Your ecommerce flagship is Miss Lashes, a shop that sells high-quality equipment for stylists and professionals. Using software from the Vienna-based startup Shopstory, Irina Yalcin's team has succeeded in massively increasing the efficiency of their online advertising.
Their return on ad spend (ROAS) improved by 32% since the Miss Lashes team has been using Shopstory software. ROAS is a key figure that can be used to determine the efficiency of the advertising budget used. "Before Shopstory, we had difficulties getting a holistic overview of how our online campaigns were affecting the webshop. Now we have clear control over the profitability of our campaigns," says Irina Yalcin, founder and CEO of D5. Rocco Pavia, e-commerce manager at Miss Lashes adds: "We wanted to build up know-how for our e-commerce marketing within the team, but only had limited free resources. We were looking for an automation tool that would allow us to implement our operations excellently and focus on our strategic to-dos."
"Miss Lashes is one of my absolute favorite customers, because this example perfectly illustrates the Shopstory customer benefits. We reduce the costs for the operational advertising management of online stores and at the same time massively increase the efficiency of the advertising budget invested," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
New product in the new year
This year, Shopstory will be even more powerful: Shopstory is currently developing the new generation of its software under the name "Shopstory Automate". It will enable marketers of online stores, but also marketing professionals in supporting agencies, to link common tools and platforms from marketing & e-commerce in a single solution and automate entire work processes via workflow automation. This saves time on repetitive tasks and frees up time for more strategic issues.
Interested parties can already book a demo call to see the Shopstory software.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. From the outset, the Shopstory team set itself the goal of making the ecommerce market more transparent and competitive. With a no-code platform that enables online stores and marketers to automate their work processes, they believe they are perfectly positioned. Unlike most other tools, Shopstory does not require any specialist know-how.
Contact
Christian Wawer, Shopstory Marketing & Communications Lead
press@shopstory.ai
www.shopstory.ai
Vienna/Horb am Neckar, January 15, 2024 - She is one of the best-known German online entrepreneurs and is regarded as a role model for the successful women: Irina Yalcin reinvented herself in 2014 and made the leap from a law firm into the role of entrepreneur. Her group of companies, D5, combines several brands that are successful in the cosmetics industry both in the B2C and B2B sectors. Your ecommerce flagship is Miss Lashes, a shop that sells high-quality equipment for stylists and professionals. Using software from the Vienna-based startup Shopstory, Irina Yalcin's team has succeeded in massively increasing the efficiency of their online advertising.
Their return on ad spend (ROAS) improved by 32% since the Miss Lashes team has been using Shopstory software. ROAS is a key figure that can be used to determine the efficiency of the advertising budget used. "Before Shopstory, we had difficulties getting a holistic overview of how our online campaigns were affecting the webshop. Now we have clear control over the profitability of our campaigns," says Irina Yalcin, founder and CEO of D5. Rocco Pavia, e-commerce manager at Miss Lashes adds: "We wanted to build up know-how for our e-commerce marketing within the team, but only had limited free resources. We were looking for an automation tool that would allow us to implement our operations excellently and focus on our strategic to-dos."
"Miss Lashes is one of my absolute favorite customers, because this example perfectly illustrates the Shopstory customer benefits. We reduce the costs for the operational advertising management of online stores and at the same time massively increase the efficiency of the advertising budget invested," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
New product in the new year
This year, Shopstory will be even more powerful: Shopstory is currently developing the new generation of its software under the name "Shopstory Automate". It will enable marketers of online stores, but also marketing professionals in supporting agencies, to link common tools and platforms from marketing & e-commerce in a single solution and automate entire work processes via workflow automation. This saves time on repetitive tasks and frees up time for more strategic issues.
Interested parties can already book a demo call to see the Shopstory software.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. From the outset, the Shopstory team set itself the goal of making the ecommerce market more transparent and competitive. With a no-code platform that enables online stores and marketers to automate their work processes, they believe they are perfectly positioned. Unlike most other tools, Shopstory does not require any specialist know-how.
Contact
Christian Wawer, Shopstory Marketing & Communications Lead
press@shopstory.ai
www.shopstory.ai
Vienna/Horb am Neckar, January 15, 2024 - She is one of the best-known German online entrepreneurs and is regarded as a role model for the successful women: Irina Yalcin reinvented herself in 2014 and made the leap from a law firm into the role of entrepreneur. Her group of companies, D5, combines several brands that are successful in the cosmetics industry both in the B2C and B2B sectors. Your ecommerce flagship is Miss Lashes, a shop that sells high-quality equipment for stylists and professionals. Using software from the Vienna-based startup Shopstory, Irina Yalcin's team has succeeded in massively increasing the efficiency of their online advertising.
Their return on ad spend (ROAS) improved by 32% since the Miss Lashes team has been using Shopstory software. ROAS is a key figure that can be used to determine the efficiency of the advertising budget used. "Before Shopstory, we had difficulties getting a holistic overview of how our online campaigns were affecting the webshop. Now we have clear control over the profitability of our campaigns," says Irina Yalcin, founder and CEO of D5. Rocco Pavia, e-commerce manager at Miss Lashes adds: "We wanted to build up know-how for our e-commerce marketing within the team, but only had limited free resources. We were looking for an automation tool that would allow us to implement our operations excellently and focus on our strategic to-dos."
"Miss Lashes is one of my absolute favorite customers, because this example perfectly illustrates the Shopstory customer benefits. We reduce the costs for the operational advertising management of online stores and at the same time massively increase the efficiency of the advertising budget invested," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
New product in the new year
This year, Shopstory will be even more powerful: Shopstory is currently developing the new generation of its software under the name "Shopstory Automate". It will enable marketers of online stores, but also marketing professionals in supporting agencies, to link common tools and platforms from marketing & e-commerce in a single solution and automate entire work processes via workflow automation. This saves time on repetitive tasks and frees up time for more strategic issues.
Interested parties can already book a demo call to see the Shopstory software.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. From the outset, the Shopstory team set itself the goal of making the ecommerce market more transparent and competitive. With a no-code platform that enables online stores and marketers to automate their work processes, they believe they are perfectly positioned. Unlike most other tools, Shopstory does not require any specialist know-how.
Contact
Christian Wawer, Shopstory Marketing & Communications Lead
press@shopstory.ai
www.shopstory.ai
Vienna/Horb am Neckar, January 15, 2024 - She is one of the best-known German online entrepreneurs and is regarded as a role model for the successful women: Irina Yalcin reinvented herself in 2014 and made the leap from a law firm into the role of entrepreneur. Her group of companies, D5, combines several brands that are successful in the cosmetics industry both in the B2C and B2B sectors. Your ecommerce flagship is Miss Lashes, a shop that sells high-quality equipment for stylists and professionals. Using software from the Vienna-based startup Shopstory, Irina Yalcin's team has succeeded in massively increasing the efficiency of their online advertising.
Their return on ad spend (ROAS) improved by 32% since the Miss Lashes team has been using Shopstory software. ROAS is a key figure that can be used to determine the efficiency of the advertising budget used. "Before Shopstory, we had difficulties getting a holistic overview of how our online campaigns were affecting the webshop. Now we have clear control over the profitability of our campaigns," says Irina Yalcin, founder and CEO of D5. Rocco Pavia, e-commerce manager at Miss Lashes adds: "We wanted to build up know-how for our e-commerce marketing within the team, but only had limited free resources. We were looking for an automation tool that would allow us to implement our operations excellently and focus on our strategic to-dos."
"Miss Lashes is one of my absolute favorite customers, because this example perfectly illustrates the Shopstory customer benefits. We reduce the costs for the operational advertising management of online stores and at the same time massively increase the efficiency of the advertising budget invested," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
New product in the new year
This year, Shopstory will be even more powerful: Shopstory is currently developing the new generation of its software under the name "Shopstory Automate". It will enable marketers of online stores, but also marketing professionals in supporting agencies, to link common tools and platforms from marketing & e-commerce in a single solution and automate entire work processes via workflow automation. This saves time on repetitive tasks and frees up time for more strategic issues.
Interested parties can already book a demo call to see the Shopstory software.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. From the outset, the Shopstory team set itself the goal of making the ecommerce market more transparent and competitive. With a no-code platform that enables online stores and marketers to automate their work processes, they believe they are perfectly positioned. Unlike most other tools, Shopstory does not require any specialist know-how.
Contact
Christian Wawer, Shopstory Marketing & Communications Lead
press@shopstory.ai
www.shopstory.ai
Startup Supports Miss Lashes Beauty Entrepreneur in Ecommerce Success
Vienna/Horb am Neckar, January 15, 2024 - She is one of the best-known German online entrepreneurs and is regarded as a role model for the successful women: Irina Yalcin reinvented herself in 2014 and made the leap from a law firm into the role of entrepreneur. Her group of companies, D5, combines several brands that are successful in the cosmetics industry both in the B2C and B2B sectors. Your ecommerce flagship is Miss Lashes, a shop that sells high-quality equipment for stylists and professionals. Using software from the Vienna-based startup Shopstory, Irina Yalcin's team has succeeded in massively increasing the efficiency of their online advertising.
Their return on ad spend (ROAS) improved by 32% since the Miss Lashes team has been using Shopstory software. ROAS is a key figure that can be used to determine the efficiency of the advertising budget used. "Before Shopstory, we had difficulties getting a holistic overview of how our online campaigns were affecting the webshop. Now we have clear control over the profitability of our campaigns," says Irina Yalcin, founder and CEO of D5. Rocco Pavia, e-commerce manager at Miss Lashes adds: "We wanted to build up know-how for our e-commerce marketing within the team, but only had limited free resources. We were looking for an automation tool that would allow us to implement our operations excellently and focus on our strategic to-dos."
"Miss Lashes is one of my absolute favorite customers, because this example perfectly illustrates the Shopstory customer benefits. We reduce the costs for the operational advertising management of online stores and at the same time massively increase the efficiency of the advertising budget invested," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
New product in the new year
This year, Shopstory will be even more powerful: Shopstory is currently developing the new generation of its software under the name "Shopstory Automate". It will enable marketers of online stores, but also marketing professionals in supporting agencies, to link common tools and platforms from marketing & e-commerce in a single solution and automate entire work processes via workflow automation. This saves time on repetitive tasks and frees up time for more strategic issues.
Interested parties can already book a demo call to see the Shopstory software.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. From the outset, the Shopstory team set itself the goal of making the ecommerce market more transparent and competitive. With a no-code platform that enables online stores and marketers to automate their work processes, they believe they are perfectly positioned. Unlike most other tools, Shopstory does not require any specialist know-how.
Contact
Christian Wawer, Shopstory Marketing & Communications Lead
press@shopstory.ai
www.shopstory.ai
