Background & Challenge

House of Nutrition is a leading health and nutrition retailer in the Netherlands with a global presence. Known for their extensive range of high-quality nutritional supplements, sports nutrition products and health foods, they cater to a diverse clientele, ranging from fitness enthusiasts to individuals seeking a healthier lifestyle.

However, despite their success, they had outsourced their ecommerce advertising to a marketing agency and were experiencing several challenges:

• Low performance: They were not satisfied with the results of their Google Ads campaigns, which had low conversion rates, high costs per acquisition, and negative returns on ad spend.
• Ineffective campaign spend: They burned a lot of money on irrelevant or low-quality traffic, without getting enough value or achieving their goals over time.
• Lack of control and involvement: They felt disconnected from their performance campaigns and the advertising process as they had minimal visibility or influence on campaign details.

These issues prompted them to take a more hands-on approach to their marketing strategies, looking for tools and platforms that would enable them to have more clarity, control, and insight into their marketing efforts.

The Solution

To overcome these challenges, House of Nutrition switched to Shopstory, a no-code platform that allows online stores to manage and optimize their Google Ads campaigns. Our platform allowed them to use a flow that automatically updated bid strategies in Google Ads, based on their historical data and custom thresholds for conversions and costs, tailoring the campaign optimizations to their unique business needs. This gave the marketing team direct control over their ad performance and peace of mind over their return on ad spend (ROAS). They also set up real-time notifications that alerted them via email or Slack, keeping them informed of any changes or issues.

House of Nutrition stand at an event

The Results

Shopstory enabled House of Nutrition to make a smooth and successful transition from outsourcing their Google Ads campaigns to an external agency to managing them in-house with ease and efficiency. Our platform empowered them to be more involved and proactive in their ad performance by giving them full access and insight into their campaign details and changes. Thanks to Shopstory, House of Nutrition achieved a remarkable increase in their conversion value from Google Ads, which increased by 107% compared to the same period last year. They also saved a lot of time and effort managing their ad campaigns, reducing it by 62%. Today, House of Nutrition can make data-driven decisions and drive their marketing strategy because they can now see the full picture, make sense of their paid advertising efforts, and see results.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

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