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Marketing Automation

Pause your underperforming Google Ads keywords automatically

13.3.2024

Pause your underperforming Google Ads keywords automatically
Marketing Automation

Pause your underperforming Google Ads keywords automatically

13.3.2024
March 13, 2024
Pause your underperforming Google Ads keywords automatically
Webinar

Pause your underperforming Google Ads keywords automatically

13.3.2024
March 13, 2024

Shopstory's no-code automation platform allows you to automatically pause underperforming keywords in Google Ads based on your previously defined criteria. In this way, you get the most out of your most effective keywords and reduce wasted advertising spend. Optimizing Google Ads campaigns is particularly crucial when budgets are limited to ensure that you're making the best use of your marketing spend.

Marketers who manage lots of campaigns face this challenge even more. They need to constantly monitor and adjust campaigns based on their performance — over and over again. That's why automations are a great way to have repetitive tasks done automatically while maintaining full control over campaigns. In this article, we'll show you how Shopstory helps you manage poorly performing keywords in a fully automated way.

The Challenge

Meet Frank: A freelance marketer who handles marketing work of a dozen online shops. His clients, independent retailers, work on a tight budget, which is why every dollar spent on Google Ads counts. These days, however, Frank is swamped with work. With the added pressure of slow sales and rising inflation, many companies are cutting their marketing budgets. As a result, reducing wasted ad spend and improving return on ad spend (ROAS) for his clients has never been more important. But he often forgets to pause low-performing keywords, which could hurt his performance review this year.

Frank already knows how and when to pause campaigns, but wishes he could delegate this time-consuming – but crucial – task. As someone who favors technology over expanding his team, he's looking for a marketing automation tool that can streamline his workflows.

The Solution

While exploring various automation tools, Frank came across Shopstory, an automation platform specifically designed for ecommerce and marketing tasks. He immediately watched the software demo, read success stories and set up a call with the team. The demo call opened his eyes to the myriad of workflows he could automate, promising a significant reduction in his daily stress and workload. He was particularly impressed that he could maintain control and accountability over the campaign changes.

In addition, he discovered a pre-built workflow in Shopstory that could automatically pause underperforming keywords. All Frank had to do was set the thresholds and criteria, such as conversion rate, ROAS, or click-through rate, and the tool would pause the keywords if they were below the criteria. This allowed him to optimize his Google Ads campaigns and boost his ROI without wasting time on manual analysis and adjustments.

For this workflow, Shopstory regularly checks the keywords of Frank's ad campaigns at a custom frequency (7 days, 14 days, 30 days, or other) and pauses the keywords when they fall below the thresholds set by Frank.

Figure: A flow on Shopstory that automatically pauses underperforming keywords based on defined criteria.

Frank successfully implemented his first flow and then used Labelizer flow to automatically categorize products on Google Feed and Ads based on their performance. In addition, he optimized his Google keywords using ChatGPT and then converted top keywords into ideas for social media content.

Conclusion

Thanks to Shopstory, Frank was able to significantly reduce his wasteful advertising spend and improve the overall performance of his campaigns. He saw his campaigns get better in real time as the platform was continuously optimizing them based on the thresholds he set. Moreover, he was able to seamlessly integrate all of his ecommerce apps under one roof and streamline his workflows in minutes. This enabled him to save time and money and, as a result, achieve a higher ROI. And for the first time in two years, Frank felt empowered and self-confident as he focused more on delivering creative marketing solutions and winning new customers!

In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.

Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:

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Results

Shopstory's no-code automation platform allows you to automatically pause underperforming keywords in Google Ads based on your previously defined criteria. In this way, you get the most out of your most effective keywords and reduce wasted advertising spend. Optimizing Google Ads campaigns is particularly crucial when budgets are limited to ensure that you're making the best use of your marketing spend.

Marketers who manage lots of campaigns face this challenge even more. They need to constantly monitor and adjust campaigns based on their performance — over and over again. That's why automations are a great way to have repetitive tasks done automatically while maintaining full control over campaigns. In this article, we'll show you how Shopstory helps you manage poorly performing keywords in a fully automated way.

The Challenge

Meet Frank: A freelance marketer who handles marketing work of a dozen online shops. His clients, independent retailers, work on a tight budget, which is why every dollar spent on Google Ads counts. These days, however, Frank is swamped with work. With the added pressure of slow sales and rising inflation, many companies are cutting their marketing budgets. As a result, reducing wasted ad spend and improving return on ad spend (ROAS) for his clients has never been more important. But he often forgets to pause low-performing keywords, which could hurt his performance review this year.

Frank already knows how and when to pause campaigns, but wishes he could delegate this time-consuming – but crucial – task. As someone who favors technology over expanding his team, he's looking for a marketing automation tool that can streamline his workflows.

The Solution

While exploring various automation tools, Frank came across Shopstory, an automation platform specifically designed for ecommerce and marketing tasks. He immediately watched the software demo, read success stories and set up a call with the team. The demo call opened his eyes to the myriad of workflows he could automate, promising a significant reduction in his daily stress and workload. He was particularly impressed that he could maintain control and accountability over the campaign changes.

In addition, he discovered a pre-built workflow in Shopstory that could automatically pause underperforming keywords. All Frank had to do was set the thresholds and criteria, such as conversion rate, ROAS, or click-through rate, and the tool would pause the keywords if they were below the criteria. This allowed him to optimize his Google Ads campaigns and boost his ROI without wasting time on manual analysis and adjustments.

For this workflow, Shopstory regularly checks the keywords of Frank's ad campaigns at a custom frequency (7 days, 14 days, 30 days, or other) and pauses the keywords when they fall below the thresholds set by Frank.

Figure: A flow on Shopstory that automatically pauses underperforming keywords based on defined criteria.

Frank successfully implemented his first flow and then used Labelizer flow to automatically categorize products on Google Feed and Ads based on their performance. In addition, he optimized his Google keywords using ChatGPT and then converted top keywords into ideas for social media content.

Conclusion

Thanks to Shopstory, Frank was able to significantly reduce his wasteful advertising spend and improve the overall performance of his campaigns. He saw his campaigns get better in real time as the platform was continuously optimizing them based on the thresholds he set. Moreover, he was able to seamlessly integrate all of his ecommerce apps under one roof and streamline his workflows in minutes. This enabled him to save time and money and, as a result, achieve a higher ROI. And for the first time in two years, Frank felt empowered and self-confident as he focused more on delivering creative marketing solutions and winning new customers!

In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.

Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:

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Shopstory's no-code automation platform allows you to automatically pause underperforming keywords in Google Ads based on your previously defined criteria. In this way, you get the most out of your most effective keywords and reduce wasted advertising spend. Optimizing Google Ads campaigns is particularly crucial when budgets are limited to ensure that you're making the best use of your marketing spend.

Marketers who manage lots of campaigns face this challenge even more. They need to constantly monitor and adjust campaigns based on their performance — over and over again. That's why automations are a great way to have repetitive tasks done automatically while maintaining full control over campaigns. In this article, we'll show you how Shopstory helps you manage poorly performing keywords in a fully automated way.

The Challenge

Meet Frank: A freelance marketer who handles marketing work of a dozen online shops. His clients, independent retailers, work on a tight budget, which is why every dollar spent on Google Ads counts. These days, however, Frank is swamped with work. With the added pressure of slow sales and rising inflation, many companies are cutting their marketing budgets. As a result, reducing wasted ad spend and improving return on ad spend (ROAS) for his clients has never been more important. But he often forgets to pause low-performing keywords, which could hurt his performance review this year.

Frank already knows how and when to pause campaigns, but wishes he could delegate this time-consuming – but crucial – task. As someone who favors technology over expanding his team, he's looking for a marketing automation tool that can streamline his workflows.

The Solution

While exploring various automation tools, Frank came across Shopstory, an automation platform specifically designed for ecommerce and marketing tasks. He immediately watched the software demo, read success stories and set up a call with the team. The demo call opened his eyes to the myriad of workflows he could automate, promising a significant reduction in his daily stress and workload. He was particularly impressed that he could maintain control and accountability over the campaign changes.

In addition, he discovered a pre-built workflow in Shopstory that could automatically pause underperforming keywords. All Frank had to do was set the thresholds and criteria, such as conversion rate, ROAS, or click-through rate, and the tool would pause the keywords if they were below the criteria. This allowed him to optimize his Google Ads campaigns and boost his ROI without wasting time on manual analysis and adjustments.

For this workflow, Shopstory regularly checks the keywords of Frank's ad campaigns at a custom frequency (7 days, 14 days, 30 days, or other) and pauses the keywords when they fall below the thresholds set by Frank.

Figure: A flow on Shopstory that automatically pauses underperforming keywords based on defined criteria.

Frank successfully implemented his first flow and then used Labelizer flow to automatically categorize products on Google Feed and Ads based on their performance. In addition, he optimized his Google keywords using ChatGPT and then converted top keywords into ideas for social media content.

Conclusion

Thanks to Shopstory, Frank was able to significantly reduce his wasteful advertising spend and improve the overall performance of his campaigns. He saw his campaigns get better in real time as the platform was continuously optimizing them based on the thresholds he set. Moreover, he was able to seamlessly integrate all of his ecommerce apps under one roof and streamline his workflows in minutes. This enabled him to save time and money and, as a result, achieve a higher ROI. And for the first time in two years, Frank felt empowered and self-confident as he focused more on delivering creative marketing solutions and winning new customers!

In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.

Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:

Playful Linkedin Icon
Playful Mail Icon

Shopstory's no-code automation platform allows you to automatically pause underperforming keywords in Google Ads based on your previously defined criteria. In this way, you get the most out of your most effective keywords and reduce wasted advertising spend. Optimizing Google Ads campaigns is particularly crucial when budgets are limited to ensure that you're making the best use of your marketing spend.

Marketers who manage lots of campaigns face this challenge even more. They need to constantly monitor and adjust campaigns based on their performance — over and over again. That's why automations are a great way to have repetitive tasks done automatically while maintaining full control over campaigns. In this article, we'll show you how Shopstory helps you manage poorly performing keywords in a fully automated way.

The Challenge

Meet Frank: A freelance marketer who handles marketing work of a dozen online shops. His clients, independent retailers, work on a tight budget, which is why every dollar spent on Google Ads counts. These days, however, Frank is swamped with work. With the added pressure of slow sales and rising inflation, many companies are cutting their marketing budgets. As a result, reducing wasted ad spend and improving return on ad spend (ROAS) for his clients has never been more important. But he often forgets to pause low-performing keywords, which could hurt his performance review this year.

Frank already knows how and when to pause campaigns, but wishes he could delegate this time-consuming – but crucial – task. As someone who favors technology over expanding his team, he's looking for a marketing automation tool that can streamline his workflows.

The Solution

While exploring various automation tools, Frank came across Shopstory, an automation platform specifically designed for ecommerce and marketing tasks. He immediately watched the software demo, read success stories and set up a call with the team. The demo call opened his eyes to the myriad of workflows he could automate, promising a significant reduction in his daily stress and workload. He was particularly impressed that he could maintain control and accountability over the campaign changes.

In addition, he discovered a pre-built workflow in Shopstory that could automatically pause underperforming keywords. All Frank had to do was set the thresholds and criteria, such as conversion rate, ROAS, or click-through rate, and the tool would pause the keywords if they were below the criteria. This allowed him to optimize his Google Ads campaigns and boost his ROI without wasting time on manual analysis and adjustments.

For this workflow, Shopstory regularly checks the keywords of Frank's ad campaigns at a custom frequency (7 days, 14 days, 30 days, or other) and pauses the keywords when they fall below the thresholds set by Frank.

Figure: A flow on Shopstory that automatically pauses underperforming keywords based on defined criteria.

Frank successfully implemented his first flow and then used Labelizer flow to automatically categorize products on Google Feed and Ads based on their performance. In addition, he optimized his Google keywords using ChatGPT and then converted top keywords into ideas for social media content.

Conclusion

Thanks to Shopstory, Frank was able to significantly reduce his wasteful advertising spend and improve the overall performance of his campaigns. He saw his campaigns get better in real time as the platform was continuously optimizing them based on the thresholds he set. Moreover, he was able to seamlessly integrate all of his ecommerce apps under one roof and streamline his workflows in minutes. This enabled him to save time and money and, as a result, achieve a higher ROI. And for the first time in two years, Frank felt empowered and self-confident as he focused more on delivering creative marketing solutions and winning new customers!

In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.

Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:

Playful Linkedin Icon
Playful Mail Icon

Shopstory's no-code automation platform allows you to automatically pause underperforming keywords in Google Ads based on your previously defined criteria. In this way, you get the most out of your most effective keywords and reduce wasted advertising spend. Optimizing Google Ads campaigns is particularly crucial when budgets are limited to ensure that you're making the best use of your marketing spend.

Marketers who manage lots of campaigns face this challenge even more. They need to constantly monitor and adjust campaigns based on their performance — over and over again. That's why automations are a great way to have repetitive tasks done automatically while maintaining full control over campaigns. In this article, we'll show you how Shopstory helps you manage poorly performing keywords in a fully automated way.

The Challenge

Meet Frank: A freelance marketer who handles marketing work of a dozen online shops. His clients, independent retailers, work on a tight budget, which is why every dollar spent on Google Ads counts. These days, however, Frank is swamped with work. With the added pressure of slow sales and rising inflation, many companies are cutting their marketing budgets. As a result, reducing wasted ad spend and improving return on ad spend (ROAS) for his clients has never been more important. But he often forgets to pause low-performing keywords, which could hurt his performance review this year.

Frank already knows how and when to pause campaigns, but wishes he could delegate this time-consuming – but crucial – task. As someone who favors technology over expanding his team, he's looking for a marketing automation tool that can streamline his workflows.

The Solution

While exploring various automation tools, Frank came across Shopstory, an automation platform specifically designed for ecommerce and marketing tasks. He immediately watched the software demo, read success stories and set up a call with the team. The demo call opened his eyes to the myriad of workflows he could automate, promising a significant reduction in his daily stress and workload. He was particularly impressed that he could maintain control and accountability over the campaign changes.

In addition, he discovered a pre-built workflow in Shopstory that could automatically pause underperforming keywords. All Frank had to do was set the thresholds and criteria, such as conversion rate, ROAS, or click-through rate, and the tool would pause the keywords if they were below the criteria. This allowed him to optimize his Google Ads campaigns and boost his ROI without wasting time on manual analysis and adjustments.

For this workflow, Shopstory regularly checks the keywords of Frank's ad campaigns at a custom frequency (7 days, 14 days, 30 days, or other) and pauses the keywords when they fall below the thresholds set by Frank.

Figure: A flow on Shopstory that automatically pauses underperforming keywords based on defined criteria.

Frank successfully implemented his first flow and then used Labelizer flow to automatically categorize products on Google Feed and Ads based on their performance. In addition, he optimized his Google keywords using ChatGPT and then converted top keywords into ideas for social media content.

Conclusion

Thanks to Shopstory, Frank was able to significantly reduce his wasteful advertising spend and improve the overall performance of his campaigns. He saw his campaigns get better in real time as the platform was continuously optimizing them based on the thresholds he set. Moreover, he was able to seamlessly integrate all of his ecommerce apps under one roof and streamline his workflows in minutes. This enabled him to save time and money and, as a result, achieve a higher ROI. And for the first time in two years, Frank felt empowered and self-confident as he focused more on delivering creative marketing solutions and winning new customers!

In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.

Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:

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Written by
Tara Gerashi
Written by
Tara Gerashi
Marketing Automation

Pause your underperforming Google Ads keywords automatically

Shopstory's no-code automation platform allows you to automatically pause underperforming keywords in Google Ads based on your previously defined criteria. In this way, you get the most out of your most effective keywords and reduce wasted advertising spend. Optimizing Google Ads campaigns is particularly crucial when budgets are limited to ensure that you're making the best use of your marketing spend.

Marketers who manage lots of campaigns face this challenge even more. They need to constantly monitor and adjust campaigns based on their performance — over and over again. That's why automations are a great way to have repetitive tasks done automatically while maintaining full control over campaigns. In this article, we'll show you how Shopstory helps you manage poorly performing keywords in a fully automated way.

The Challenge

Meet Frank: A freelance marketer who handles marketing work of a dozen online shops. His clients, independent retailers, work on a tight budget, which is why every dollar spent on Google Ads counts. These days, however, Frank is swamped with work. With the added pressure of slow sales and rising inflation, many companies are cutting their marketing budgets. As a result, reducing wasted ad spend and improving return on ad spend (ROAS) for his clients has never been more important. But he often forgets to pause low-performing keywords, which could hurt his performance review this year.

Frank already knows how and when to pause campaigns, but wishes he could delegate this time-consuming – but crucial – task. As someone who favors technology over expanding his team, he's looking for a marketing automation tool that can streamline his workflows.

The Solution

While exploring various automation tools, Frank came across Shopstory, an automation platform specifically designed for ecommerce and marketing tasks. He immediately watched the software demo, read success stories and set up a call with the team. The demo call opened his eyes to the myriad of workflows he could automate, promising a significant reduction in his daily stress and workload. He was particularly impressed that he could maintain control and accountability over the campaign changes.

In addition, he discovered a pre-built workflow in Shopstory that could automatically pause underperforming keywords. All Frank had to do was set the thresholds and criteria, such as conversion rate, ROAS, or click-through rate, and the tool would pause the keywords if they were below the criteria. This allowed him to optimize his Google Ads campaigns and boost his ROI without wasting time on manual analysis and adjustments.

For this workflow, Shopstory regularly checks the keywords of Frank's ad campaigns at a custom frequency (7 days, 14 days, 30 days, or other) and pauses the keywords when they fall below the thresholds set by Frank.

Figure: A flow on Shopstory that automatically pauses underperforming keywords based on defined criteria.

Frank successfully implemented his first flow and then used Labelizer flow to automatically categorize products on Google Feed and Ads based on their performance. In addition, he optimized his Google keywords using ChatGPT and then converted top keywords into ideas for social media content.

Conclusion

Thanks to Shopstory, Frank was able to significantly reduce his wasteful advertising spend and improve the overall performance of his campaigns. He saw his campaigns get better in real time as the platform was continuously optimizing them based on the thresholds he set. Moreover, he was able to seamlessly integrate all of his ecommerce apps under one roof and streamline his workflows in minutes. This enabled him to save time and money and, as a result, achieve a higher ROI. And for the first time in two years, Frank felt empowered and self-confident as he focused more on delivering creative marketing solutions and winning new customers!

In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.

Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:

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