Ecommerce market collapses - how online stores can counteract it
1.9.2023
Ecommerce market collapses - how online stores can counteract it
Vienna, 01 September 2023 - Inflation and a sluggish economy are leaving an increasingly clear mark on consumption. The increasing ebb in households' wallets is having an increasing impact on clicking the "buy" button in online stores. The e-commerce association behv predicts that between April and June 2023, Germany will see a a drop of 12.2 percent in online sales in Germany between April compared to the previous year. The situation is very similar in Austria, where the trade association in its E-Commerce Study Austria 2023 sees a decline in online shopping expenditure of minus 8.6 percent - adjusted for inflation, mind you. Alarm bells are ringing in online retail.
For many online stores, efficient marketing becomes a question of profit or loss. The startup company Shopstory has found a perfect solution for the tight marketing situation of stores: a software to reduce costs in operational marketing and simultaneously increase the advertising budget efficiency, expressed in Return-On-Ad-Spend (ROAS).
Shopstory, originally founded under the name "Boomerank", has been optimizing the advertising efficiency of online stores with a sophisticated software solution for almost three years. A few figures show how well this can work: Miss Lashes, a provider of high-quality accessories for stylists and professionals, increased ROAS by 32 percent and increased the number of leads by 27 percent through Shopstory. Not quite as huge, but still impressive, is the seven percent ROAS improvement that EP-Electronic Partners achieved thanks to Shopifiy's marketing software.
"I prefer to work with Shopstory software for creating Google search ads because the interface is more user-friendly and performs better than Google Ads," says Wolfgang Leutner, New Business Development Department Manager at EP-Electronic Partner. "We originally developed Shopstory as a tool to make our lives easier as an e-commerce advertising agency. We wanted an autopilot for e-commerce marketing. This has evolved into a powerful piece of software that can now mean the difference between top and flop for online stores," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Fast growth, new product after summer
Shopstory's high customer value naturally also affects the startup's results. After only three years, customers can be found in four countries (Germany, Austria, Switzerland). Shopstory currently performs around 18 million optimizations per month (June 2023) in ads placed via Shopstory, and 600,000 sales are triggered annually by Shopstory-optimized Google Ads.
After the summer, Shopstory will become even more powerful: Under the project name "Project Pulse", Shopstory is currently developing the new generation of its software. It will enable the marketing professionals of the online stores, but also marketing professionals in the supporting agencies, to holistically combine selected tools and platforms in one solution and to benefit from workflow automation in order to reduce the time required.
Interested parties can already pre-register for Project Pulse on the website.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
Contact
Christian Wawer, Marketing & Communications Lead @ Shopstory
press@shopstory.ai
www.shopstory.ai
Speaker
Results
Vienna, 01 September 2023 - Inflation and a sluggish economy are leaving an increasingly clear mark on consumption. The increasing ebb in households' wallets is having an increasing impact on clicking the "buy" button in online stores. The e-commerce association behv predicts that between April and June 2023, Germany will see a a drop of 12.2 percent in online sales in Germany between April compared to the previous year. The situation is very similar in Austria, where the trade association in its E-Commerce Study Austria 2023 sees a decline in online shopping expenditure of minus 8.6 percent - adjusted for inflation, mind you. Alarm bells are ringing in online retail.
For many online stores, efficient marketing becomes a question of profit or loss. The startup company Shopstory has found a perfect solution for the tight marketing situation of stores: a software to reduce costs in operational marketing and simultaneously increase the advertising budget efficiency, expressed in Return-On-Ad-Spend (ROAS).
Shopstory, originally founded under the name "Boomerank", has been optimizing the advertising efficiency of online stores with a sophisticated software solution for almost three years. A few figures show how well this can work: Miss Lashes, a provider of high-quality accessories for stylists and professionals, increased ROAS by 32 percent and increased the number of leads by 27 percent through Shopstory. Not quite as huge, but still impressive, is the seven percent ROAS improvement that EP-Electronic Partners achieved thanks to Shopifiy's marketing software.
"I prefer to work with Shopstory software for creating Google search ads because the interface is more user-friendly and performs better than Google Ads," says Wolfgang Leutner, New Business Development Department Manager at EP-Electronic Partner. "We originally developed Shopstory as a tool to make our lives easier as an e-commerce advertising agency. We wanted an autopilot for e-commerce marketing. This has evolved into a powerful piece of software that can now mean the difference between top and flop for online stores," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Fast growth, new product after summer
Shopstory's high customer value naturally also affects the startup's results. After only three years, customers can be found in four countries (Germany, Austria, Switzerland). Shopstory currently performs around 18 million optimizations per month (June 2023) in ads placed via Shopstory, and 600,000 sales are triggered annually by Shopstory-optimized Google Ads.
After the summer, Shopstory will become even more powerful: Under the project name "Project Pulse", Shopstory is currently developing the new generation of its software. It will enable the marketing professionals of the online stores, but also marketing professionals in the supporting agencies, to holistically combine selected tools and platforms in one solution and to benefit from workflow automation in order to reduce the time required.
Interested parties can already pre-register for Project Pulse on the website.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
Contact
Christian Wawer, Marketing & Communications Lead @ Shopstory
press@shopstory.ai
www.shopstory.ai
Vienna, 01 September 2023 - Inflation and a sluggish economy are leaving an increasingly clear mark on consumption. The increasing ebb in households' wallets is having an increasing impact on clicking the "buy" button in online stores. The e-commerce association behv predicts that between April and June 2023, Germany will see a a drop of 12.2 percent in online sales in Germany between April compared to the previous year. The situation is very similar in Austria, where the trade association in its E-Commerce Study Austria 2023 sees a decline in online shopping expenditure of minus 8.6 percent - adjusted for inflation, mind you. Alarm bells are ringing in online retail.
For many online stores, efficient marketing becomes a question of profit or loss. The startup company Shopstory has found a perfect solution for the tight marketing situation of stores: a software to reduce costs in operational marketing and simultaneously increase the advertising budget efficiency, expressed in Return-On-Ad-Spend (ROAS).
Shopstory, originally founded under the name "Boomerank", has been optimizing the advertising efficiency of online stores with a sophisticated software solution for almost three years. A few figures show how well this can work: Miss Lashes, a provider of high-quality accessories for stylists and professionals, increased ROAS by 32 percent and increased the number of leads by 27 percent through Shopstory. Not quite as huge, but still impressive, is the seven percent ROAS improvement that EP-Electronic Partners achieved thanks to Shopifiy's marketing software.
"I prefer to work with Shopstory software for creating Google search ads because the interface is more user-friendly and performs better than Google Ads," says Wolfgang Leutner, New Business Development Department Manager at EP-Electronic Partner. "We originally developed Shopstory as a tool to make our lives easier as an e-commerce advertising agency. We wanted an autopilot for e-commerce marketing. This has evolved into a powerful piece of software that can now mean the difference between top and flop for online stores," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Fast growth, new product after summer
Shopstory's high customer value naturally also affects the startup's results. After only three years, customers can be found in four countries (Germany, Austria, Switzerland). Shopstory currently performs around 18 million optimizations per month (June 2023) in ads placed via Shopstory, and 600,000 sales are triggered annually by Shopstory-optimized Google Ads.
After the summer, Shopstory will become even more powerful: Under the project name "Project Pulse", Shopstory is currently developing the new generation of its software. It will enable the marketing professionals of the online stores, but also marketing professionals in the supporting agencies, to holistically combine selected tools and platforms in one solution and to benefit from workflow automation in order to reduce the time required.
Interested parties can already pre-register for Project Pulse on the website.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
Contact
Christian Wawer, Marketing & Communications Lead @ Shopstory
press@shopstory.ai
www.shopstory.ai
Vienna, 01 September 2023 - Inflation and a sluggish economy are leaving an increasingly clear mark on consumption. The increasing ebb in households' wallets is having an increasing impact on clicking the "buy" button in online stores. The e-commerce association behv predicts that between April and June 2023, Germany will see a a drop of 12.2 percent in online sales in Germany between April compared to the previous year. The situation is very similar in Austria, where the trade association in its E-Commerce Study Austria 2023 sees a decline in online shopping expenditure of minus 8.6 percent - adjusted for inflation, mind you. Alarm bells are ringing in online retail.
For many online stores, efficient marketing becomes a question of profit or loss. The startup company Shopstory has found a perfect solution for the tight marketing situation of stores: a software to reduce costs in operational marketing and simultaneously increase the advertising budget efficiency, expressed in Return-On-Ad-Spend (ROAS).
Shopstory, originally founded under the name "Boomerank", has been optimizing the advertising efficiency of online stores with a sophisticated software solution for almost three years. A few figures show how well this can work: Miss Lashes, a provider of high-quality accessories for stylists and professionals, increased ROAS by 32 percent and increased the number of leads by 27 percent through Shopstory. Not quite as huge, but still impressive, is the seven percent ROAS improvement that EP-Electronic Partners achieved thanks to Shopifiy's marketing software.
"I prefer to work with Shopstory software for creating Google search ads because the interface is more user-friendly and performs better than Google Ads," says Wolfgang Leutner, New Business Development Department Manager at EP-Electronic Partner. "We originally developed Shopstory as a tool to make our lives easier as an e-commerce advertising agency. We wanted an autopilot for e-commerce marketing. This has evolved into a powerful piece of software that can now mean the difference between top and flop for online stores," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Fast growth, new product after summer
Shopstory's high customer value naturally also affects the startup's results. After only three years, customers can be found in four countries (Germany, Austria, Switzerland). Shopstory currently performs around 18 million optimizations per month (June 2023) in ads placed via Shopstory, and 600,000 sales are triggered annually by Shopstory-optimized Google Ads.
After the summer, Shopstory will become even more powerful: Under the project name "Project Pulse", Shopstory is currently developing the new generation of its software. It will enable the marketing professionals of the online stores, but also marketing professionals in the supporting agencies, to holistically combine selected tools and platforms in one solution and to benefit from workflow automation in order to reduce the time required.
Interested parties can already pre-register for Project Pulse on the website.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
Contact
Christian Wawer, Marketing & Communications Lead @ Shopstory
press@shopstory.ai
www.shopstory.ai
Vienna, 01 September 2023 - Inflation and a sluggish economy are leaving an increasingly clear mark on consumption. The increasing ebb in households' wallets is having an increasing impact on clicking the "buy" button in online stores. The e-commerce association behv predicts that between April and June 2023, Germany will see a a drop of 12.2 percent in online sales in Germany between April compared to the previous year. The situation is very similar in Austria, where the trade association in its E-Commerce Study Austria 2023 sees a decline in online shopping expenditure of minus 8.6 percent - adjusted for inflation, mind you. Alarm bells are ringing in online retail.
For many online stores, efficient marketing becomes a question of profit or loss. The startup company Shopstory has found a perfect solution for the tight marketing situation of stores: a software to reduce costs in operational marketing and simultaneously increase the advertising budget efficiency, expressed in Return-On-Ad-Spend (ROAS).
Shopstory, originally founded under the name "Boomerank", has been optimizing the advertising efficiency of online stores with a sophisticated software solution for almost three years. A few figures show how well this can work: Miss Lashes, a provider of high-quality accessories for stylists and professionals, increased ROAS by 32 percent and increased the number of leads by 27 percent through Shopstory. Not quite as huge, but still impressive, is the seven percent ROAS improvement that EP-Electronic Partners achieved thanks to Shopifiy's marketing software.
"I prefer to work with Shopstory software for creating Google search ads because the interface is more user-friendly and performs better than Google Ads," says Wolfgang Leutner, New Business Development Department Manager at EP-Electronic Partner. "We originally developed Shopstory as a tool to make our lives easier as an e-commerce advertising agency. We wanted an autopilot for e-commerce marketing. This has evolved into a powerful piece of software that can now mean the difference between top and flop for online stores," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Fast growth, new product after summer
Shopstory's high customer value naturally also affects the startup's results. After only three years, customers can be found in four countries (Germany, Austria, Switzerland). Shopstory currently performs around 18 million optimizations per month (June 2023) in ads placed via Shopstory, and 600,000 sales are triggered annually by Shopstory-optimized Google Ads.
After the summer, Shopstory will become even more powerful: Under the project name "Project Pulse", Shopstory is currently developing the new generation of its software. It will enable the marketing professionals of the online stores, but also marketing professionals in the supporting agencies, to holistically combine selected tools and platforms in one solution and to benefit from workflow automation in order to reduce the time required.
Interested parties can already pre-register for Project Pulse on the website.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
Contact
Christian Wawer, Marketing & Communications Lead @ Shopstory
press@shopstory.ai
www.shopstory.ai
Ecommerce market collapses - how online stores can counteract it
Vienna, 01 September 2023 - Inflation and a sluggish economy are leaving an increasingly clear mark on consumption. The increasing ebb in households' wallets is having an increasing impact on clicking the "buy" button in online stores. The e-commerce association behv predicts that between April and June 2023, Germany will see a a drop of 12.2 percent in online sales in Germany between April compared to the previous year. The situation is very similar in Austria, where the trade association in its E-Commerce Study Austria 2023 sees a decline in online shopping expenditure of minus 8.6 percent - adjusted for inflation, mind you. Alarm bells are ringing in online retail.
For many online stores, efficient marketing becomes a question of profit or loss. The startup company Shopstory has found a perfect solution for the tight marketing situation of stores: a software to reduce costs in operational marketing and simultaneously increase the advertising budget efficiency, expressed in Return-On-Ad-Spend (ROAS).
Shopstory, originally founded under the name "Boomerank", has been optimizing the advertising efficiency of online stores with a sophisticated software solution for almost three years. A few figures show how well this can work: Miss Lashes, a provider of high-quality accessories for stylists and professionals, increased ROAS by 32 percent and increased the number of leads by 27 percent through Shopstory. Not quite as huge, but still impressive, is the seven percent ROAS improvement that EP-Electronic Partners achieved thanks to Shopifiy's marketing software.
"I prefer to work with Shopstory software for creating Google search ads because the interface is more user-friendly and performs better than Google Ads," says Wolfgang Leutner, New Business Development Department Manager at EP-Electronic Partner. "We originally developed Shopstory as a tool to make our lives easier as an e-commerce advertising agency. We wanted an autopilot for e-commerce marketing. This has evolved into a powerful piece of software that can now mean the difference between top and flop for online stores," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Fast growth, new product after summer
Shopstory's high customer value naturally also affects the startup's results. After only three years, customers can be found in four countries (Germany, Austria, Switzerland). Shopstory currently performs around 18 million optimizations per month (June 2023) in ads placed via Shopstory, and 600,000 sales are triggered annually by Shopstory-optimized Google Ads.
After the summer, Shopstory will become even more powerful: Under the project name "Project Pulse", Shopstory is currently developing the new generation of its software. It will enable the marketing professionals of the online stores, but also marketing professionals in the supporting agencies, to holistically combine selected tools and platforms in one solution and to benefit from workflow automation in order to reduce the time required.
Interested parties can already pre-register for Project Pulse on the website.
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
Contact
Christian Wawer, Marketing & Communications Lead @ Shopstory
press@shopstory.ai
www.shopstory.ai
