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Google Analytics

Google Analytics 4 replaces Universal Analytics

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Google Analytics

Google Analytics 4 replaces Universal Analytics

March 13, 2024
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Webinar

Google Analytics 4 replaces Universal Analytics

March 13, 2024

What is Google Analytics 4?

Google Analytics 4 is based on the "App + Web" system that was already released in 2019. The goal of this was to create a cross-channel solution that also includes web data. You get the chance to track your users across apps, websites and software.

This means that the focus will shift away from sessions and page views and towards users and their events, which will enable new and deep insights into the entire user journey. The changeover from Universal Analytics to GA4 will be finally implemented by Google on 01.07.2023.

Advantages of GA4 compared to Universal Analytics

  • Integration of Google advertising platforms leads to improved insights and thus optimization of Google campaigns
  • Data protection compliant
  • With the help of machine learning, deep insights are gained from the available data, which leads to the automatic extraction of helpful insights about customers.
  • The focus in the future will be more on user interactions
  • New user interface: focus on individual analyses instead of predefined standard reports

What do you have to keep in mind with Google Analytics 4?

As of June 2023, Google will discontinue Universal Analytics. This means that it is imperative that you make the transition in time to create all historical data before Universal Analytics stops accessing it. A seamless transition between GA4 and Universal Analytics is not possible from Google's side.

If you don't back up your previous data, you will lose it when Universal Analytics ends and you will have to completely restart it in GA4. Therefore, it is better to start the conversion too early than too late and, if necessary, seek help for it. You can find a first guide for a manual conversion here or here.

Your next steps

Our tip: Create your own GA4 property in parallel with your Universal Analytics. You don't need to be afraid that your previously collected data will be lost - that's not the case. You simply have two properties that are used to collect your website traffic. At the same time you can familiarize yourself with GA4 before the complete conversion.

Sources (last accessed on 06.05.2022):

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What is Google Analytics 4?

Google Analytics 4 is based on the "App + Web" system that was already released in 2019. The goal of this was to create a cross-channel solution that also includes web data. You get the chance to track your users across apps, websites and software.

This means that the focus will shift away from sessions and page views and towards users and their events, which will enable new and deep insights into the entire user journey. The changeover from Universal Analytics to GA4 will be finally implemented by Google on 01.07.2023.

Advantages of GA4 compared to Universal Analytics

  • Integration of Google advertising platforms leads to improved insights and thus optimization of Google campaigns
  • Data protection compliant
  • With the help of machine learning, deep insights are gained from the available data, which leads to the automatic extraction of helpful insights about customers.
  • The focus in the future will be more on user interactions
  • New user interface: focus on individual analyses instead of predefined standard reports

What do you have to keep in mind with Google Analytics 4?

As of June 2023, Google will discontinue Universal Analytics. This means that it is imperative that you make the transition in time to create all historical data before Universal Analytics stops accessing it. A seamless transition between GA4 and Universal Analytics is not possible from Google's side.

If you don't back up your previous data, you will lose it when Universal Analytics ends and you will have to completely restart it in GA4. Therefore, it is better to start the conversion too early than too late and, if necessary, seek help for it. You can find a first guide for a manual conversion here or here.

Your next steps

Our tip: Create your own GA4 property in parallel with your Universal Analytics. You don't need to be afraid that your previously collected data will be lost - that's not the case. You simply have two properties that are used to collect your website traffic. At the same time you can familiarize yourself with GA4 before the complete conversion.

Sources (last accessed on 06.05.2022):

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What is Google Analytics 4?

Google Analytics 4 is based on the "App + Web" system that was already released in 2019. The goal of this was to create a cross-channel solution that also includes web data. You get the chance to track your users across apps, websites and software.

This means that the focus will shift away from sessions and page views and towards users and their events, which will enable new and deep insights into the entire user journey. The changeover from Universal Analytics to GA4 will be finally implemented by Google on 01.07.2023.

Advantages of GA4 compared to Universal Analytics

  • Integration of Google advertising platforms leads to improved insights and thus optimization of Google campaigns
  • Data protection compliant
  • With the help of machine learning, deep insights are gained from the available data, which leads to the automatic extraction of helpful insights about customers.
  • The focus in the future will be more on user interactions
  • New user interface: focus on individual analyses instead of predefined standard reports

What do you have to keep in mind with Google Analytics 4?

As of June 2023, Google will discontinue Universal Analytics. This means that it is imperative that you make the transition in time to create all historical data before Universal Analytics stops accessing it. A seamless transition between GA4 and Universal Analytics is not possible from Google's side.

If you don't back up your previous data, you will lose it when Universal Analytics ends and you will have to completely restart it in GA4. Therefore, it is better to start the conversion too early than too late and, if necessary, seek help for it. You can find a first guide for a manual conversion here or here.

Your next steps

Our tip: Create your own GA4 property in parallel with your Universal Analytics. You don't need to be afraid that your previously collected data will be lost - that's not the case. You simply have two properties that are used to collect your website traffic. At the same time you can familiarize yourself with GA4 before the complete conversion.

Sources (last accessed on 06.05.2022):

Playful Linkedin Icon
Playful Mail Icon

What is Google Analytics 4?

Google Analytics 4 is based on the "App + Web" system that was already released in 2019. The goal of this was to create a cross-channel solution that also includes web data. You get the chance to track your users across apps, websites and software.

This means that the focus will shift away from sessions and page views and towards users and their events, which will enable new and deep insights into the entire user journey. The changeover from Universal Analytics to GA4 will be finally implemented by Google on 01.07.2023.

Advantages of GA4 compared to Universal Analytics

  • Integration of Google advertising platforms leads to improved insights and thus optimization of Google campaigns
  • Data protection compliant
  • With the help of machine learning, deep insights are gained from the available data, which leads to the automatic extraction of helpful insights about customers.
  • The focus in the future will be more on user interactions
  • New user interface: focus on individual analyses instead of predefined standard reports

What do you have to keep in mind with Google Analytics 4?

As of June 2023, Google will discontinue Universal Analytics. This means that it is imperative that you make the transition in time to create all historical data before Universal Analytics stops accessing it. A seamless transition between GA4 and Universal Analytics is not possible from Google's side.

If you don't back up your previous data, you will lose it when Universal Analytics ends and you will have to completely restart it in GA4. Therefore, it is better to start the conversion too early than too late and, if necessary, seek help for it. You can find a first guide for a manual conversion here or here.

Your next steps

Our tip: Create your own GA4 property in parallel with your Universal Analytics. You don't need to be afraid that your previously collected data will be lost - that's not the case. You simply have two properties that are used to collect your website traffic. At the same time you can familiarize yourself with GA4 before the complete conversion.

Sources (last accessed on 06.05.2022):

Playful Linkedin Icon
Playful Mail Icon

What is Google Analytics 4?

Google Analytics 4 is based on the "App + Web" system that was already released in 2019. The goal of this was to create a cross-channel solution that also includes web data. You get the chance to track your users across apps, websites and software.

This means that the focus will shift away from sessions and page views and towards users and their events, which will enable new and deep insights into the entire user journey. The changeover from Universal Analytics to GA4 will be finally implemented by Google on 01.07.2023.

Advantages of GA4 compared to Universal Analytics

  • Integration of Google advertising platforms leads to improved insights and thus optimization of Google campaigns
  • Data protection compliant
  • With the help of machine learning, deep insights are gained from the available data, which leads to the automatic extraction of helpful insights about customers.
  • The focus in the future will be more on user interactions
  • New user interface: focus on individual analyses instead of predefined standard reports

What do you have to keep in mind with Google Analytics 4?

As of June 2023, Google will discontinue Universal Analytics. This means that it is imperative that you make the transition in time to create all historical data before Universal Analytics stops accessing it. A seamless transition between GA4 and Universal Analytics is not possible from Google's side.

If you don't back up your previous data, you will lose it when Universal Analytics ends and you will have to completely restart it in GA4. Therefore, it is better to start the conversion too early than too late and, if necessary, seek help for it. You can find a first guide for a manual conversion here or here.

Your next steps

Our tip: Create your own GA4 property in parallel with your Universal Analytics. You don't need to be afraid that your previously collected data will be lost - that's not the case. You simply have two properties that are used to collect your website traffic. At the same time you can familiarize yourself with GA4 before the complete conversion.

Sources (last accessed on 06.05.2022):

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Written by
Hannah Moser
Written by
Hannah Moser
Blog

Google Analytics 4 replaces Universal Analytics

What is Google Analytics 4?

Google Analytics 4 is based on the "App + Web" system that was already released in 2019. The goal of this was to create a cross-channel solution that also includes web data. You get the chance to track your users across apps, websites and software.

This means that the focus will shift away from sessions and page views and towards users and their events, which will enable new and deep insights into the entire user journey. The changeover from Universal Analytics to GA4 will be finally implemented by Google on 01.07.2023.

Advantages of GA4 compared to Universal Analytics

  • Integration of Google advertising platforms leads to improved insights and thus optimization of Google campaigns
  • Data protection compliant
  • With the help of machine learning, deep insights are gained from the available data, which leads to the automatic extraction of helpful insights about customers.
  • The focus in the future will be more on user interactions
  • New user interface: focus on individual analyses instead of predefined standard reports

What do you have to keep in mind with Google Analytics 4?

As of June 2023, Google will discontinue Universal Analytics. This means that it is imperative that you make the transition in time to create all historical data before Universal Analytics stops accessing it. A seamless transition between GA4 and Universal Analytics is not possible from Google's side.

If you don't back up your previous data, you will lose it when Universal Analytics ends and you will have to completely restart it in GA4. Therefore, it is better to start the conversion too early than too late and, if necessary, seek help for it. You can find a first guide for a manual conversion here or here.

Your next steps

Our tip: Create your own GA4 property in parallel with your Universal Analytics. You don't need to be afraid that your previously collected data will be lost - that's not the case. You simply have two properties that are used to collect your website traffic. At the same time you can familiarize yourself with GA4 before the complete conversion.

Sources (last accessed on 06.05.2022):

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