80% Increase in Conversions
4.9.2022
80% Increase in Conversions
Initial situation
Balsam Natural Cosmetics was founded in 2008 by Verena Schebrak. As a flutist and lover of natural cosmetics, she combined her passion for sounds, scents, plants, colors and nature in her company. In 2014, the brick-and-mortar store was followed by an online shop. This made the finest natural cosmetics, natural soaps, fragrances, essential oils, natural sun care and much more available.
As a former full-time musician, she followed the motto "learning by doing" after founding her company. The creative process of further development and design of the online shop was instructive, associated with a lot of joy while at the same time marked by some challenges.
Challenge
Probably the biggest challenges were the Google optimization and online discoverability of the web shop, as these are lengthy and recurring processes. However, outsourcing the online visibility optimization and the creation of Google ads was out of the question, as this is usually associated with high costs and lack if control, with transparency lost in the process. Also, the knowledge is completely externalized, which results in dependence on an agency.
In addition, Balsam Natural Cosmetics products were sold via marketplaces such as Amazon, which is why a certain dependence on these arose. This contradicted the company's goal, namely independence from various marketplaces and increased direct orders.
It was also difficult at first to keep track of the individual Google tools such as Analytics, Ads, etc. This was usually associated with a high level of effort and the use of time resources at the cost of other areas of the company.
Solution
Shopstory was able to counteract these challenges by providing an affordable tool and enabling independent work on online success. In addition, the software gives people without many years of marketing training a feel for the interrelationships of search engine optimization and search engine advertising in their own web store.
Self-designed advertisements with the goal of increasing independence from marketplaces along with the associated increases in orders and sales provided additional motivation and lead Verena Schebrak to conclude that Shopstory is an ideal tool for increasing the online visibility of SMEs.
"Google optimization is really fun - thanks to Shopstory."
Verena Schebrak
Managing Director of Balsam Natural Cosmetics
Results
- Significant redistribution from Amazon orders to direct orders from the online shop
- The time for creating Google ads has been greatly reduced
- Steady increase in visibility and conversions with the same advertising budget
- Increase in conversions by 80%
- Reduction of cost per action by ~40%.
Speaker
Results
Verena Schebrak
Managing Director of Balsam Naturkosmetik
Initial situation
Balsam Natural Cosmetics was founded in 2008 by Verena Schebrak. As a flutist and lover of natural cosmetics, she combined her passion for sounds, scents, plants, colors and nature in her company. In 2014, the brick-and-mortar store was followed by an online shop. This made the finest natural cosmetics, natural soaps, fragrances, essential oils, natural sun care and much more available.
As a former full-time musician, she followed the motto "learning by doing" after founding her company. The creative process of further development and design of the online shop was instructive, associated with a lot of joy while at the same time marked by some challenges.
Challenge
Probably the biggest challenges were the Google optimization and online discoverability of the web shop, as these are lengthy and recurring processes. However, outsourcing the online visibility optimization and the creation of Google ads was out of the question, as this is usually associated with high costs and lack if control, with transparency lost in the process. Also, the knowledge is completely externalized, which results in dependence on an agency.
In addition, Balsam Natural Cosmetics products were sold via marketplaces such as Amazon, which is why a certain dependence on these arose. This contradicted the company's goal, namely independence from various marketplaces and increased direct orders.
It was also difficult at first to keep track of the individual Google tools such as Analytics, Ads, etc. This was usually associated with a high level of effort and the use of time resources at the cost of other areas of the company.
Solution
Shopstory was able to counteract these challenges by providing an affordable tool and enabling independent work on online success. In addition, the software gives people without many years of marketing training a feel for the interrelationships of search engine optimization and search engine advertising in their own web store.
Self-designed advertisements with the goal of increasing independence from marketplaces along with the associated increases in orders and sales provided additional motivation and lead Verena Schebrak to conclude that Shopstory is an ideal tool for increasing the online visibility of SMEs.
"Google optimization is really fun - thanks to Shopstory."
Verena Schebrak
Managing Director of Balsam Natural Cosmetics
Results
- Significant redistribution from Amazon orders to direct orders from the online shop
- The time for creating Google ads has been greatly reduced
- Steady increase in visibility and conversions with the same advertising budget
- Increase in conversions by 80%
- Reduction of cost per action by ~40%.
Initial situation
Balsam Natural Cosmetics was founded in 2008 by Verena Schebrak. As a flutist and lover of natural cosmetics, she combined her passion for sounds, scents, plants, colors and nature in her company. In 2014, the brick-and-mortar store was followed by an online shop. This made the finest natural cosmetics, natural soaps, fragrances, essential oils, natural sun care and much more available.
As a former full-time musician, she followed the motto "learning by doing" after founding her company. The creative process of further development and design of the online shop was instructive, associated with a lot of joy while at the same time marked by some challenges.
Challenge
Probably the biggest challenges were the Google optimization and online discoverability of the web shop, as these are lengthy and recurring processes. However, outsourcing the online visibility optimization and the creation of Google ads was out of the question, as this is usually associated with high costs and lack if control, with transparency lost in the process. Also, the knowledge is completely externalized, which results in dependence on an agency.
In addition, Balsam Natural Cosmetics products were sold via marketplaces such as Amazon, which is why a certain dependence on these arose. This contradicted the company's goal, namely independence from various marketplaces and increased direct orders.
It was also difficult at first to keep track of the individual Google tools such as Analytics, Ads, etc. This was usually associated with a high level of effort and the use of time resources at the cost of other areas of the company.
Solution
Shopstory was able to counteract these challenges by providing an affordable tool and enabling independent work on online success. In addition, the software gives people without many years of marketing training a feel for the interrelationships of search engine optimization and search engine advertising in their own web store.
Self-designed advertisements with the goal of increasing independence from marketplaces along with the associated increases in orders and sales provided additional motivation and lead Verena Schebrak to conclude that Shopstory is an ideal tool for increasing the online visibility of SMEs.
"Google optimization is really fun - thanks to Shopstory."
Verena Schebrak
Managing Director of Balsam Natural Cosmetics
Results
- Significant redistribution from Amazon orders to direct orders from the online shop
- The time for creating Google ads has been greatly reduced
- Steady increase in visibility and conversions with the same advertising budget
- Increase in conversions by 80%
- Reduction of cost per action by ~40%.
Initial situation
Balsam Natural Cosmetics was founded in 2008 by Verena Schebrak. As a flutist and lover of natural cosmetics, she combined her passion for sounds, scents, plants, colors and nature in her company. In 2014, the brick-and-mortar store was followed by an online shop. This made the finest natural cosmetics, natural soaps, fragrances, essential oils, natural sun care and much more available.
As a former full-time musician, she followed the motto "learning by doing" after founding her company. The creative process of further development and design of the online shop was instructive, associated with a lot of joy while at the same time marked by some challenges.
Challenge
Probably the biggest challenges were the Google optimization and online discoverability of the web shop, as these are lengthy and recurring processes. However, outsourcing the online visibility optimization and the creation of Google ads was out of the question, as this is usually associated with high costs and lack if control, with transparency lost in the process. Also, the knowledge is completely externalized, which results in dependence on an agency.
In addition, Balsam Natural Cosmetics products were sold via marketplaces such as Amazon, which is why a certain dependence on these arose. This contradicted the company's goal, namely independence from various marketplaces and increased direct orders.
It was also difficult at first to keep track of the individual Google tools such as Analytics, Ads, etc. This was usually associated with a high level of effort and the use of time resources at the cost of other areas of the company.
Solution
Shopstory was able to counteract these challenges by providing an affordable tool and enabling independent work on online success. In addition, the software gives people without many years of marketing training a feel for the interrelationships of search engine optimization and search engine advertising in their own web store.
Self-designed advertisements with the goal of increasing independence from marketplaces along with the associated increases in orders and sales provided additional motivation and lead Verena Schebrak to conclude that Shopstory is an ideal tool for increasing the online visibility of SMEs.
"Google optimization is really fun - thanks to Shopstory."
Verena Schebrak
Managing Director of Balsam Natural Cosmetics
Results
- Significant redistribution from Amazon orders to direct orders from the online shop
- The time for creating Google ads has been greatly reduced
- Steady increase in visibility and conversions with the same advertising budget
- Increase in conversions by 80%
- Reduction of cost per action by ~40%.
Initial situation
Balsam Natural Cosmetics was founded in 2008 by Verena Schebrak. As a flutist and lover of natural cosmetics, she combined her passion for sounds, scents, plants, colors and nature in her company. In 2014, the brick-and-mortar store was followed by an online shop. This made the finest natural cosmetics, natural soaps, fragrances, essential oils, natural sun care and much more available.
As a former full-time musician, she followed the motto "learning by doing" after founding her company. The creative process of further development and design of the online shop was instructive, associated with a lot of joy while at the same time marked by some challenges.
Challenge
Probably the biggest challenges were the Google optimization and online discoverability of the web shop, as these are lengthy and recurring processes. However, outsourcing the online visibility optimization and the creation of Google ads was out of the question, as this is usually associated with high costs and lack if control, with transparency lost in the process. Also, the knowledge is completely externalized, which results in dependence on an agency.
In addition, Balsam Natural Cosmetics products were sold via marketplaces such as Amazon, which is why a certain dependence on these arose. This contradicted the company's goal, namely independence from various marketplaces and increased direct orders.
It was also difficult at first to keep track of the individual Google tools such as Analytics, Ads, etc. This was usually associated with a high level of effort and the use of time resources at the cost of other areas of the company.
Solution
Shopstory was able to counteract these challenges by providing an affordable tool and enabling independent work on online success. In addition, the software gives people without many years of marketing training a feel for the interrelationships of search engine optimization and search engine advertising in their own web store.
Self-designed advertisements with the goal of increasing independence from marketplaces along with the associated increases in orders and sales provided additional motivation and lead Verena Schebrak to conclude that Shopstory is an ideal tool for increasing the online visibility of SMEs.
"Google optimization is really fun - thanks to Shopstory."
Verena Schebrak
Managing Director of Balsam Natural Cosmetics
Results
- Significant redistribution from Amazon orders to direct orders from the online shop
- The time for creating Google ads has been greatly reduced
- Steady increase in visibility and conversions with the same advertising budget
- Increase in conversions by 80%
- Reduction of cost per action by ~40%.
80% Increase in Conversions
Initial situation
Balsam Natural Cosmetics was founded in 2008 by Verena Schebrak. As a flutist and lover of natural cosmetics, she combined her passion for sounds, scents, plants, colors and nature in her company. In 2014, the brick-and-mortar store was followed by an online shop. This made the finest natural cosmetics, natural soaps, fragrances, essential oils, natural sun care and much more available.
As a former full-time musician, she followed the motto "learning by doing" after founding her company. The creative process of further development and design of the online shop was instructive, associated with a lot of joy while at the same time marked by some challenges.
Challenge
Probably the biggest challenges were the Google optimization and online discoverability of the web shop, as these are lengthy and recurring processes. However, outsourcing the online visibility optimization and the creation of Google ads was out of the question, as this is usually associated with high costs and lack if control, with transparency lost in the process. Also, the knowledge is completely externalized, which results in dependence on an agency.
In addition, Balsam Natural Cosmetics products were sold via marketplaces such as Amazon, which is why a certain dependence on these arose. This contradicted the company's goal, namely independence from various marketplaces and increased direct orders.
It was also difficult at first to keep track of the individual Google tools such as Analytics, Ads, etc. This was usually associated with a high level of effort and the use of time resources at the cost of other areas of the company.
Solution
Shopstory was able to counteract these challenges by providing an affordable tool and enabling independent work on online success. In addition, the software gives people without many years of marketing training a feel for the interrelationships of search engine optimization and search engine advertising in their own web store.
Self-designed advertisements with the goal of increasing independence from marketplaces along with the associated increases in orders and sales provided additional motivation and lead Verena Schebrak to conclude that Shopstory is an ideal tool for increasing the online visibility of SMEs.
"Google optimization is really fun - thanks to Shopstory."
Verena Schebrak
Managing Director of Balsam Natural Cosmetics
Results
- Significant redistribution from Amazon orders to direct orders from the online shop
- The time for creating Google ads has been greatly reduced
- Steady increase in visibility and conversions with the same advertising budget
- Increase in conversions by 80%
- Reduction of cost per action by ~40%.
